Unilever wanted to reposition this iconic brand to chime more with the assured family man, comfortable and confident in his own skin.
The challenge was to moveg away from the one dimensional sports personality endorsements, retain humour but not promise instant animal magnetism.
The answer 'Man Up'.
Campaign broke across national press, outdoor, digital, PR and events.
The result?
A 7% uplift in year-on-year sales, ASDA reporting an unprecedented 68% increase in sales and website traffic up 188%.
zoom
zoom
zoom
zoom